Discover how Amazon’s new Bazaar store is reshaping budget-friendly shopping and creating fresh opportunities for resellers and influencers.
इस लेख में हम क्या जानेंगे?
In a surprising move, Amazon has officially shut down GlowRoad, its popular platform for resellers and influencers. But it’s not all bad news! Amazon has introduced a brand-new initiative, Amazon Bazaar, a special store focusing on trendy and affordable lifestyle products under ₹600. This shift marks Amazon’s commitment to capturing India’s fast-growing market for budget-friendly fashion and home goods.
Why Did Amazon Close GlowRoad?
GlowRoad had been a go-to platform for resellers to earn by selling products on social media and messaging apps like WhatsApp. However, Amazon’s decision to streamline its services led to the closure of GlowRoad. The company now aims to integrate similar opportunities within its main platform through Amazon Bazaar.
This change allows Amazon to focus on a more consolidated marketplace where both buyers and sellers can thrive under one roof. For resellers and influencers, this presents a chance to transition to Amazon Bazaar and continue growing their businesses.
What is Amazon Bazaar?
Amazon Bazaar is a dedicated storefront on the Amazon app, offering:
- Affordable Products: Fashion, accessories, jewellery, shoes, and home goods starting as low as ₹125.
- Wide Variety: Everything from traditional and Western wear to kitchenware, towels, and décor items.
- Seller-Friendly Policies: Zero referral fees for products with a low average selling price (ASP).
Amazon Bazaar is available exclusively on the Android version of the Amazon app. Currently, there is no announcement about its availability on iOS or other platforms, but expanding to these could broaden its audience significantly. You don’t need a separate app or website to access it, making it simple and user-friendly.
How to Transition from GlowRoad to Amazon Bazaar
If you were a reseller or influencer using GlowRoad, here’s how you can shift to Amazon Bazaar:
- Download the Amazon App: Ensure you have the latest version of the app installed on your Android device.
- Sign In or Sign Up: Log in to your existing Amazon account or create a new one.
- Explore Amazon Bazaar: Tap on the ‘Bazaar’ icon on the app’s home screen to discover ultra-affordable products.
- Start Selling or Promoting: List unbranded, in-demand products that appeal to budget-conscious customers. You can also share product links with your audience to earn commissions through Amazon’s affiliate program.
Tips for Resellers and Influencers
- Focus on Affordable Products: Highlight items priced between ₹125 and ₹600, which are likely to attract more buyers.
- Leverage Social Media: Promote Amazon Bazaar deals on Instagram, Facebook, and WhatsApp to drive traffic and boost sales.
- Create Engaging Content: Share reviews, unboxing videos, or styling tips to make your promotions more appealing.
- Utilize Amazon’s Tools: Take advantage of Amazon’s seller dashboard and analytics to optimize your listings and track performance.
Why Amazon Bazaar is a Game-Changer
Amazon Bazaar aims to capture the budget shopping segment dominated by platforms like Flipkart, Meesho, and Ajio by offering ultra-affordable products under ₹600, a simplified shopping experience directly within the Amazon app, and seller-friendly policies like zero referral fees for low-priced items. This sets it apart as an integrated and accessible marketplace for both customers and resellers. With its focus on affordability and inclusivity, it’s a win-win for both customers and sellers. Resellers and influencers now have a new platform to showcase products and earn while reaching a broader audience.
Final Thoughts
The closure of GlowRoad may feel like the end of an era, but Amazon Bazaar opens up fresh opportunities for resellers and influencers to thrive in the e-commerce world. With its easy accessibility, seller-friendly policies, and focus on affordable products, Amazon Bazaar is set to be the next big thing in India’s budget shopping landscape.
So, download the Amazon app, explore the Bazaar section, and get started today! Whether you’re a seller or an influencer, the possibilities are endless.
